We are committed to safeguarding and preserving the privacy of our patients.
This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our practice in person or our website and how we use cookies on this website.
We do update this Policy from time to time so please do review this Policy regularly.
THIS POLICY OUTLINES:
– The type of personal data we hold
– How we acquire personal data
– Use of Cookies
– How we process personal data
– With whom we share personal data
– Why we keep personal data
– How we store personal data
– How you can access, update and remove your personal data
– How personal data is maintained & reviewed
The Type Of Personal Data We Hold
In running and maintaining our dental practice we will collect and process the following personal data:
- Title, first name, surname, DOB, gender
- Physical address, contact telephone numbers, email address
- Occupation
- Medical history, name of GP and next of kin
- Dental history
- Payment reports and PDQ slips
- Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
- Information provided voluntarily by you. For example, when you register for information or make a booking.
- Information that you provide when you communicate with us by any means.
- You give it to us; over the telephone, in person, online submission forms
- It is shared with us when you are referred to our practice
- Cookies collect it when you visit the site
- Use Of Cookies, Pixels & Analytics
- Cookies, Pixels and Analytics provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.
- We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive.
- Pixels and analytics track activity on our website. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever.
- You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your computer. For more information please read the advice at AboutCookies.org.
- To deliver dental treatments
- To contact patients regarding treatment, appointments & billing
- To manage and analyse our patient database and help us to grow our practice
- To tell patients about our offers, products and services
- Payment reports are used to cash-up
- To other dental clinics / hospitals / medical professionals – to make a referral
- Dental Laboratories
- Insurance companies with whom you have made a claim
- Medical staff such as your GP and / or doctors & paramedics to protect vital interest or in the event of an emergency
- Accountant
- In the event that we sell any or all of our business to the buyers
- Where we are legally required by law to disclose your personal information.
- To further fraud protection and reduce the risk of fraud.
- By law we have to keep dental records for a minimum of 11 years or until you turn 25 years of age, which ever is longer
- Payment reports and PDQ slips are held to cross reference finance discrepancies
- Paper records in an supervised filing cabinet
- Paper records in a lockable storage
- Payment reports and PDQ slips in a lockable filing cabinet for 3 months
- Digital records on an password access dental software held on encrypted server
- Secure manual external backup
- We can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the individual; or
- The processing is for the establishment, exercise or defence of legal claims.
- The processing is necessary for the performance of a task carried out for reasons of public interest.
- Contemporaneous changes are can be made at each appointment
- SOE dental software prompts personal data updates
- Changes can be made in writing, over the telephone, via email and in person
- Removal request can be made in writing, over the telephone, via email and in person
- Access requests can be made in writing, over the telephone, via email and in person
- Medical history forms are reviewed at each appointment and renewed annually
- Annual report to determine ‘inactive’ patients